With gentrification rapidly increasing and demolishing the neighborhood of Little Saigon, I sought out to bring awareness to the area as well as the difficulties it is facing with new developments. This was done through the creation of a pop up cart emulating food carts in Vietnam that will house information about various Little Saigon restaurants and shops.
Sway is a fictitious high fashion company that is dedicated to creating social good through utilization of the "Tom's model". My goal for developing its brand identity was to maintain a human/organic element while appearing edgy and visionary. The final product was brand guidelines conveying the logo, color scheme, type, image gallery, and various applications to products and assets.