Vita Espresso System

SELECTED PROJECT

Translating Caffè Vita’s visual identity into a commercial espresso machine.

FACULTY

Jason Germany

DISCIPLINES

ID

This project explores how Caffè Vita’s grounded, industrial brand identity could be translated into a compact commercial espresso machine through form language, CMF, and interaction. Drawing from the brand’s café interiors, packaging, and visual graphics, the final system emphasizes weighted forms, tactile interactions, and restrained detailing to create a machine that feels both industrial and approachable.

This project has no images.