SELECTED PROJECT
Translating Caffè Vita’s visual identity into a commercial espresso machine.
FACULTY
Jason Germany
DISCIPLINES
ID
TEAM
This project explores how Caffè Vita’s grounded, industrial brand identity could be translated into a compact commercial espresso machine through form language, CMF, and interaction. Drawing from the brand’s café interiors, packaging, and visual graphics, the final system emphasizes weighted forms, tactile interactions, and restrained detailing to create a machine that feels both industrial and approachable.



