Parca

An app that guides users to collect memories from national parks

The National Parks Service (NPS) is a federal agency that preserves and promotes our national parks. However, its current site has no clear information architecture and fails to capture the excitement of visiting these parks. As a solution, we reimagined and translated the platform into a mobile app by highlighting essential content, adding incentives for users to explore, and creating a visual identity that would inspire adventures.
App
UI/UX
Illustration
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