Hot Yoga Inc. Rebrand

Rebrand of Hot Yoga Inc., a Seattle based yoga studio.
Hot Yoga Inc. is a Seattle-based hot yoga studio. Known for being one of the hottest studios on the West Coast, Hot Yoga Inc. provides a challenging mind & body experience at a higher fitness level than most yoga studios. The objective of this project was to set Hot Yoga Inc. apart from its competitors by replacing their generic visual identity with something more fiery and intense.
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