Inspired by the recent resurgence in popularity of digital point and shoots, the Retina camera is designed to document a modern twenty-something’s night out with friends. Its uniquely chamfered edges ensure the perfect angle is achieved for group photos taken with the self-timer setting, and a simplified user interface provides a low barrier to entry for frequent new users. Retina’s accessory lens filter attachments incorporate additional tangibility into the photo-taking experience. Conveniently stored on the camera’s wrist strap, the filters magnetically attach to the Retina lens to create unique photo effects.