This project reimagined the 2028 Olympics if it took place in New York City. Through multiple deliverables including branding, a set of pictograms, mascots, posters and a hype video, we were able to capture the rich culture and history of the city as well as its bold, gritty nature. We also created Hunt for Gold, a hybrid product of a mobile app and physical passport that brings spectators on a city-wide scavenger hunt to learn more about the city. All elements were brought together in an immersive, built structure that captures the full suite of the deliverables and Olympic spirit.

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