LIV

LIV is an experimental storytelling project. Chronicling the launch of a fictitious pop star’s first single release, LIV explores modern pop conventions, sexism in the music industry, and fan culture. The voice of LIV is found through her official zine, site, and social media posts.

Creating an alter ego was supposed to protect me from the harsh scrutiny that pop stars face. However, I found myself falling victim to the same pressures I sought to parody. The choice to obscure my face was intended to be commentary on the personal anonymity of women in music, but midway through the project, I realized it was another attempt to shield myself from personal critique. Only once I let go and disconnected myself from this character was I able to feel free. This is the conclusion that LIV also comes to at the end of the zine.

https://livofficially.com/
Liv Mackup Liv Macbookmockup Copy Liv Mag Photo1 Copy Liv Mag Photo2 Copy